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Five Digital Ingredients that Transform Organizations: Patrón Case Study
Adrian Parker, Vice President, Digital Marketing at the Patrón Spirits Company and SMSS Dallas speaker, knows how to make a good drink – and digital decisions. It all comes down to the ingredients....
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Getting Your Employees Stoked About Brand Social Media
Employees are a company’s biggest social media asset, says Duncan Gilman – Dean of Students at Splash Media U. With organic reach for businesses declining across many social media networks, brands need...
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Three Lessons and Laws Every Marketing Team Should Know To Avoid Jail Time
Did you know that the marketing pipeline is full of legal stumbling blocks? If not, you’re not alone. Privacy and copyright law is especially challenging in the age of social media and big data. But...
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See How charity: water Inspires Donors To Give Big
Paull Young, Director of Digital for charity: water has a big task to accomplish this fall. He is leading the digital team at charity: water towards a goal of raising $4 million before the end of the...
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Experts Highlight 3 Hot Trends In Social Media
The big theme at the Dallas Social Media Summit was that the fundamentals of social media haven’t changed, but their execution must. As speakers ranging from small business consultants to Fortune 100...
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How Dell Is Using Social Media To Change The Way It Sells
Brian Melinat, Social Media Analytics and Listening Manager at Dell knows how to translate social data into business decision. We sat down with Melinat live at SMSS Dallas to learn about the metrics –...
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Avoid Big Fines By Asking These Three Questions
Do your customers know that you’re collecting their data? If you’re not 100% sure, you can’t miss this video. Shannon Teicher, Partner at Jackson Walker L.L.P. and speaker at SMSS Dallas 2014 explains...
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Your Most Powerful Brand Advocates Lie Outside Your Marketing Team
You can’t make a splash in your industry without the people who run it – the influencers. We spoke with Duncan Gilman, Dean of Students at Splash Media U and SMSS Dallas speaker who told us more about...
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Is Your Company Feeling Ignored? Here’s One Big Reason You Don’t Make The News
If you’re sharing the same post on every one of your corporate social media channels, you’re doing it wrong. Context and the kind of conversation you’re having really do matter, says Mike Brown,...
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How Letting Creative Loose Can Create Big Results
You don’t need a big team to create great marketing says Paull Young, Director of Digital for charity: water and speaker at SMSS Dallas 2014. We talked with Young about finding the team that can drive...
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